Building a Better
Secondhand Experience

Our Story

Thrift for Good® began with a simple question: What if shopping secondhand could be as enjoyable as buying new?

We believed the used-goods industry could do more, for shoppers, nonprofits, communities, and the environment. So instead of accepting the way thrift stores had always operated, we set out to build something different.

From day one, our goal has been to create a cleaner, more organized, technology-driven secondhand shopping experience while giving donors the power to choose which local nonprofit benefits from the items they give.

What began with one store in Hurst has grown into retail, donation processing, wholesale, personal styling, and technology development, all built around finding better ways to keep usable goods in circulation.

And we're still building.

Numbers  speak, even if they're not everything

25%
of the proceeds go to Charity
$362,000+
contributed to causes that matter,
right here in North Texas
400
Charities on our list

Every donated item has the potential to do more. When an item sells, 25% of the sale benefits the nonprofit selected by the donor, creating a direct connection between giving, shopping, and local impact.

With more than 400 participating nonprofits, donors can choose the causes that matter most to them.

How We're Different

Two women smiling in a storage room with boxes, sorting clothes and belongings.

Smarter Processing

Donations are sorted and processed through systems designed specifically for the complexity of used goods, helping us identify what can be sold, redistributed, or given another useful life.

White t-shirt with floral design and text under red jacket and light blue distressed denim jeans.

Donor-Directed Giving

Our model allows donors to select which participating nonprofit benefits from their donated items. When those items sell, 25% of the sale supports that organization.

Silver tea set with teapot, sugar bowl, creamer on a decorative tray in a glass display.

More Ways to Keep Goods in Use

Not everything belongs on a retail sales floor. Through our stores, wholesale operation, specialty sales, and charitable distribution, we work to find the best next use for donated goods.

Building a Better System for Used Goods

We want to create supply chains where none have existed before.

Our retail stores and donation processing facilities serve as living laboratories, allowing us to continually test and improve how secondhand goods are collected, processed, priced, and sold.

At our Hurst facility, thousands of donated items move through systems designed specifically for the complexity of used goods. By sorting inventory into detailed categories and identifying the best sales channel for each item, we can better match supply with demand across retail, wholesale, specialty markets, and charitable distribution.

Through Used is Made Here, our wholesale division, we also help resellers and independent retailers access organized, curated secondhand inventory without relying solely on traditional sourcing methods.

Everything we learn helps us build smarter processes that keep more usable goods in circulation and make the secondhand economy more efficient.

Custom Software

Most inventory, point-of-sale, and e-commerce systems were designed for businesses selling multiples of the same product, not thousands of unique used items.

That's why we're developing technology specifically for the secondhand industry. Our custom systems help streamline inventory management, improve pricing consistency, track merchandise, and create better data around how used goods move through our operation.

By combining better technology with what we learn every day in our stores and processing facilities, we're working to make secondhand retail more efficient, scalable, and easier to manage.

Our Timeline

August 2018

The Idea Takes Shape

Company founders Jen Cooper and Taylor Watts identify a market inefficiency in the used goods industry and begin the business planning process.

Vertical green dashed line on a beige and light orange blurred background.

June 2019

Thrift for Good® Becomes Official

The company founders develop their one-of-a-kind donor’s choice concept and charity model.

2020

Hurst Flagship Property Acquired

Thrift for Good® acquired and began renovating a huge property in Hurst with 3,500 sq ft of retail area and 9,500 sq ft of warehouse space.

Empty indoor space with worn red carpet, wooden counter, scattered tools, and large windows on both sides.Interior of a large room under renovation with scattered wood, tools, and a man standing near windows.
Vertical teal dashed line on a beige background.

April 30, 2020

First Donation Accepted

October 10, 2020

Hurst Store Opens

Storefront of Thrift For Good with maroon facade and empty parking spaces in front under clear sky.

November 2020

First Wholesale Client

Our founder Jen hand-delivered the order in Kauai, HI.

Two women wearing face masks standing in a clothing store with racks of clothes and shoes behind them.Boutique interior with clothing racks, shoes, handbags, and a decorative fan on the wall.Exterior of Warehouse 3540 with parked cars, plants in wooden planters, and clear blue sky.Woman wearing mask inside a consignment store with hanging clothes, bags, and a wooden saddle display.

July 2021

Expansion to Denton, Texas

Thrift for Good® acquired its second location, previously
Al's furniture, with 8,000 sq ft of space.

Single-story commercial building with brick facade, sale signs in windows, and parked silver car in front.

November 29, 2021

Denton Store Opens

Exterior of a thrift store with large windows displaying clothes and decorations under a clear blue sky.

August 2022

Used is Made Here Launches

Purchases made by Amy & Robbie, co-owners of ‘Unusual Retail’ in Dallas, Texas.

Smiling woman in a striped dress and man in a graphic T-shirt standing in a clothing store.

December 2022

$200,000+ Donated to Local Nonprofits

2023

Personal Styling Launches

April 2024

Denton Mural Contest Winner Announced

Colorful thrift store icons including clothes, flowers, lamp, suitcase, shopping carts, basketball, and furniture.
Clothing racks in a store section labeled Tween & Youth for boys and girls, displaying shirts, shorts, and dresses.

Shop used. Give back. Make an impact.

Every purchase and donation helps keep usable goods in circulation while supporting local nonprofits and building a more sustainable future.